International Management 9 Essay Example | Topics and Well Written Essays - 1000 words

International Management 9 - Essay Example Determination is the driving force and he advocates for survival even through hardships and setbacks (Daft 2002). The CEO of Virgin Group is a team builder; Branson has realized his capabilities as a leader and due to these he has endeavored to build a working team to complement those areas he perceives to be weak in (Mintzberg 2004 & Peterson 2003). He has a sense of respect for ethical and moral issues for the workers and gives them fair recognition and appreciation, he is loyal to those he works with however he has tough negotiation and interpersonal skills and very ruthless (Mayer 2004 & Parker 2007). Charismatic is another description of Branson, whether learnt behavior of an element of personality is not important, but he has managed to stay charming to his partners and business associates and clients (Judge et al 2002), and this makes him able to become what he wants especially when he appears in public. He is a team builder playing role in team building activities like games and stunts. One of the critical point of his team building activity is the appointment of the management team. Studies indicate that the team has profound influence on the strategy implemented by the organization especially the top leaders (Daft 2002). He provides incentives and creative processes that are autonomous to an extent that they are given shareholding allowance. Global marketing calls for diversity. One such diversified business is the virgin Atlantic company, operating in planes, trains and space shuttle, and Sir Richard Branson in the chairman of the business. He has adopted the global management strategy that is founded on creativity, sound decision making and visionary approach. Sir Richard Branson leadership strategy is very effective and it is bound to work even in future, this is because he is a visionary leader who does not restrict the development of his business

ServerVault Case Study Example | Topics and Well Written Essays - 250 words

ServerVault - Case Study Example The contribution margin shall be the total revenue minus the overhead costs per unit. The overhead costs are $50,000. The break even point is thus the total overhead costs divided by the contribution margin. This equals $(50,000/1.300=38). The break even point is thus 38 servers. This number is important given that it determines the number of units that should be sold to earn a profit. In this case, it is 39 units or more. The key drivers behind cash generation on consumption for ServerVault are the security features it offers and it reliability. While the security feature is seven-layered and has thus met the U.S. Department of Defense security standards, the reliability feature results from its use of multiple internet access points. The revenue from the facility is $1,300 as a result of the two drivers. The cash consumption from the premises and the facilities installed is due to the fact that ServerVault has not reached its breakeven point. Beyond this point, the business would be profitable. With the total number of the servers (Dec-02) at 14,137,000 from a mere 3 in January of 2000, the business is promising. The cash position keeps improving too. From a difference of less than $20,000 in January 2000, the cash position improved to a difference of more than $1.5m in May of the same year. To this end, ServerVault should concentrate on reducing debt while increasing its returns to hit the breakeven point soon enough. This will win the confidence of investors and thus allow for injection of more capital for its

Features Of An Effective Presentation

Features Of An Effective Presentation A presentation is a tool for communicating opinions and ideas of the speaker in front of the group of people. Presentation is very important for any profession like in a business to spread the information about any product launch etc., in teaching and training or so on. Being able to speak efficiently is an asset for any profession. The success of presentation depends on the confidence and capability of a speaker. Anybody can give good presentation just by practicing and preparing for presentation. A can be given in so many ways i.e. it can be oral, PowerPoint presentation, multimedia etc. Good presentations contain these elements: Content : it is the very important element because it contains the information which is needed for a presentation Structure: it is another main element of a presentation because a presentation should have the proper structure i.e. logical beginning, middle and proper end. FEATURE OF AN EFFECTIVE PRESENTATION PURPOSE OF PRESETATION: It is useful to make sure the exact purpose of the presentation. A presentation usually has 4 basic functions: To inform To encourage To persuade To entertain Audience research: Every communication must be in form and style which suits the audience. The tone and the matter of the speech depend upon the nature of the audience. In analysing the audience, age group is very important factor. Different age group respond differently to the presentation. High school children like to be treated as adults they can appreciate sincerity and are not very critical. Visual aids are effective Children love to listen to stories and they appreciate dramatic presentation emotions of joys and sorrows can be aroused through stories. Preparation of the text of the presentation: In any presentation the subject matter of the presentation is very primary concern because the subject and the matter is very important for any presentation without the matter of the presentation any presentation cant be successful. Structuring the subject matter : A presentation has 3 parts the introduction, the main body and the conclusion. Structuring of the text helps the presentation in following ways: Establishing the relationship among ideas Developing the complete arguments Tightening the text as per the time constraints Providing the audience a grip on the subject matter Emphasizing the significant ideas of the theme Stimulating the audience to learn what he or she thinks Registering the important concept with the audience Language and style : The style of the oral presentation is different from the written presentation in any language the difference must be kept in mind while drafting a presentation the style of the presentation must be simple and direct as the conversation. Timing for speech in an oral presentation: The efficient speaker arranges the text of his speech in such a way that till the end of the presentation the listener do not get restless. Also the time of day affects the audience. The afternoon hours hardly make any listener interested to listen to a presentation. But yet an efficient speaker may try to make that session interesting. For keeping to time an efficient speaker takes care of the concentration problem that the audience has with regards to time. Environment for speaking while making presentation: For effective speaking the venue or the place of delivering the speech plays a very important role. The speaker must be aware of the size of the room where he or she has to deliver the speech for an oral presentation. Sometimes the rooms are large and echoing. Speaking in such rooms require less resonating sound. The voice should be a little muffled showing the lower notes. However, it should have the required power. For the acoustically treated rooms the resonance of the speech in an oral presentation has absolutely different kinds of impression on the audience. The speaker should also check his or her voice in the rooms; find it out on his or her own, whether it reaches the last listener sitting at the back row. He or she should also find out how the delivery of the voice is. Has he or she practiced with the microphone? The room should be well-ventilated and well-illuminated. There should not be any distractions to both the speaker and the listeners. The distractions like noise and any other interruptions should not be entertained. The seating layout also determines the voice flow, voice reverberation. Every seating arrangement has its merits and demerits. There is various seating arrangement available. When the audience sits in rows like that in a theatre, there is difficulty in eye contact between the speaker and the listener. The environment is very formal. The horseshoe pattern of seating arrangement is more informal and it helps in increasing participation. The curved rows too hinder proper eye contact. People sitting around tables make it very informal unless the Audience is divided into groups for formal intercourse. INTRODUCTION OF STEVE JOBS STEVE JOBS full name was STEVEN PAUL STEVE JOBS, he was the American entrepreneur. He is known as the co-founder, chairmen and chief executive officer of Apple Inc. apart from that Steve jobs also co-founded the Pixar Animation Studios. He became the member of board of directors in The Walt Disney co. in 2006. Steve jobs founded next a computer platform development co. C:UsersparulDesktopsteve-jobs-quotes-4.jpg STEVE JOBS WAY OF PRESENTATION As everybody knows that the Steve jobs way of presentation is very unique because he not only conveys the information but he inspire the audience he sells the product and sizzles at the same time. Setting the theme of the presentation: Steve jobs always start his presentation by setting the theme like there is something in the air today by saying these words Steve jobs sets the theme of the presentation. Every presentation needs a theme but its not compulsory to give it in the start last year Steve jobs sets the theme about 20 min into his presentation once you set the theme make sure to deliver it several times in the presentation. Demonstrate enthusiasm: Every time when Steve jobs gives the presentation he shows his passion for the computer design. During his presentation he uses the words like cool extraordinary and amazing because always remember the wants to be wowed they dont want to get bored. In giving a presentation always remember to inject your personality into it if you think a particular feature for your product is the awesome because if you are not enthusiastic about your product then how a can a customer shows interest in that product. Provide an outline: Providing the outline to the presentation is again very important. Steve jobs outlined the presentation by saying there are 4 things I want to talk about today. So lets get started. Steve jobs followed his outlines by verbally opening or closing each of the section. Make the list and offer your audience the guide post along the way. Make numbers meaningful: When Steve jobs announced that the apple had sold the 4 million phones, he did not simply leave the number out of context. Instead he says that 20000 phones every day on an average. Numbers do not mean much unless they are placed in context. Try for an unforgettable moment: Unforgettable moment is the moment in your presentation that everyone will be talking about in every Steve jobs presentation the unforgettable moment is always their. Create the experience: Plan and create your ideas in analogy before you starting your presentation. Answer the one question that matters in the listeners mind. Have a clear sense of purpose of presentation. Develop- twitter like headlines. Use the rule of three to create a road map the listener can follow. Always identify your enemy who are against you. Always take intermission in every ten minutes. Deliver the experience: Make your visuals simple, highly visual and completely engaged. Bring statistics to life by providing a contextual framework people can use. Create interested and memorable words in your presentation. Share the stage with your partners. Use props and actual product demonstrations. Have one definitive moment in your presentation. Never forget your second intermission. Refine and rehearse: Never forget how you say something is just as important as what you say . Rehearse and then rehearse some more until you can make it worthless. Dress the convey the impression you are trying to make. Your speech become polished whatever you speak to the audience not your slides. Always have fun- even when things go wrong. Always end with a bang- have an encore which is legendary like one more thing! These all are the secrets of presentation of Steve jobs. The presentations of Steve Jobs are very much like a dramatic play- a finely crafted and rehearsed performance that informs, entertains and inspires. If you are passionate about your topic, you are 80% closer to developing the magnetism that Jobs has. Do not let your ideas die because you failed to present them in a way that sparked the imagination of your listeners. Use Jobs techniques to reach the hearts and minds of everyone you hope to influence.

My Philosophy of Education :: Educational Teaching Teachers Essays

My Philosophy of Education While thinking about my personal philosophy of education and such questions as "What is the purpose of education?' or "What is the role of the teacher?" I have come to realize that my personal views can only be described as eclectic. I find that I agree with some (but not all) of the tenets of many of the major philosophies so far as education is concerned. My personal belief is that there is no single "way" of educating or education that is correct for every child, and as a future teacher I believe that I must be willing to be flexible and adaptable to any given situation , utilizing my knowledge of the various philosophies of education to create an approach to education that will provide each student with a learning environment and a learning experience that is best for him or her. When it comes to the curriculum taught in schools, I agree with the Perennialists' view that the curriculum should include the works and ideas of the Great Thinkers of the past, the fine arts, and philosophy, as well as the view that teachers should also instruct students in both character training and positive moral development. This is not just a job for the parents of children but for all adults in society as well, and since teachers spend almost as much time with children as their parents it is foolish to think that children will not look at the teacher as a role model whether or not the teacher intends for them to. I also agree with the Essentialist point of view that the curriculum should include such subjects as reading, writing, history, mathematics, sciences, foreign languages, computer skills, geography, social studies, and government. I feel that students who have a strong background in the basics of a variety of topics will have a better school experience and will be better prepared not only for higher education experiences, or experiences in the job market, but for life experiences in general. I also feel, like the Social Reconstructivists, that students need a curriculum that addresses the topics of cultural pluralism, human relations, social problems, and global issues as well. Students need to be aware of what goes on in the world, of their role in it, their responsibility to it, and of the ways that they can bring about changes in a positive way.

Conventional Silver-Based Film Cameras vs Digital Cameras

Conventional silver-based film is still the recommended technology for evidentiary photography or for field applications. These cameras offer the highest resolution possibilities as well as the highest dynamic range. They have the best color range and are the most flexible of the currently available camera technology options. Silver-based film is the most durable storage medium as well, and is more readily available than video or digital storage media (â€Å"Guidelines). Resolution quality, or the sharpness of detail, is one of the most significant advantages of silver-based film. The extremely small sized silver crystals for this type of film allow silver-based film cameras to have a much higher resolution than digital cameras. 35mm camera negatives have an approximate resolution of 5500 x 3600 pixels, while digital cameras typically only have a resolution of 640 x 480 pixels. That equates to only 1.6 percent of the information that is captured with a silver-based film camera being captured with a digital camera (â€Å"Guidelines†). There are disadvantages to using this sort of camera, however. First is the need for a separate processing and printing facilities. In addition, there is a relatively long processing time involved for silver-based film. Processing the film also creates environmentally hazardous byproducts, in addition the film prior to processing is sensitive to temperature and humidity changes, as well as x-rays. The most notable disadvantage is that there is no way for the photographer to evaluate the image immediately, unless instant film is used (â€Å"Guidelines†). Advantages and Disadvantages of Digital Cameras: Digital cameras offer some distinct advantages over other types of cameras. The foremost benefit they offer the user is the ability to view the image instantly and verify that image is exactly what was wanted. In addition, the image can be transmitted or shared with very few intermediate steps. Onsite image management as well as printing are added advantages, as well as more environmentally friendly media than film (â€Å"Guidelines†). The disadvantages of digital cameras, however, often outweigh its advantages. Digital cameras require batteries or alternate power supplies to operate. This means that there is a negative environmental impact, power must be converted, and a power supply must always be available. Storage media, although becoming more readily available, is still not available universally. Acquiring an image may be interfered with by electromagnetic fields, and once an image is acquired it may go through an automatic compression, losing some of the detail. Digital camera hardware and software are not always compatible with other manufacturers and there is a need for increased technical support. Lastly, as technology evolves there may be an impact on the ability to access image files, when that file format becomes outdated (â€Å"Guidelines†). Advantages and Disadvantages of Video Cameras: Video cameras have become more and more popular with the advancements in technology. Video cameras allow for a real-time motion record and the recorder can immediately review the images captured to ensure they are what was desired. Like digital cameras, video cameras can transmit and disseminate images with very few steps in between and they are more environmentally friendly than silver-based film. One of the most significant advantages to video cameras is their ability to not only capture video imagery but also audio as well (â€Å"Guidelines†). Yet, there are disadvantages to this technology as well. Like digital cameras, video cameras require batteries or an alternate power supply, and these have a negative environmental impact and the availability of these affect whether or not the video camera can be used. Video camera storage media is also subject to damage due to electromagnetic fields, and like digital cameras, electromagnetic interference may affect image acquisition. Resolution on video cameras is less than either digital or silver-based film cameras and there is limited color fidelity. Add to these the challenge that handheld video cameras lack image stability and that the weight and portability of some equipment may prove to be a problem. High end digital video cameras are better resolution than analog cameras (â€Å"Guidelines†). Advantages and Disadvantages of Hybrid Imaging Systems: Hybrid imaging systems combine silver-based film technology with digital technology. The advantages of this type of system is that there is less time to be spent in the darkroom and the camera maintains the high-quality film images. With this high quality, there is still the flexibility that comes with digital image processing. Just like digital cameras, images can easily be transferred electronically and can be analyzed electronically as well. This system also simplifies case-file management and can use a variety of output devices (â€Å"Guidelines†). There are disadvantages to this system, however. There is still a need for separate processing and printing facilities for the silver-based film, which includes the lengthy processing time and the environmentally hazardous byproducts. Just like a regular silver-based film camera, the preprocessed film is fragile and can be damaged by temperature, humidity and x-rays. And, it requires increased technical support, unlike a regular silver-based film camera (â€Å"Guidelines†). Personal Opinion on Which Camera is Best for Crime Scene Photography: Crime scene photography requires clear pictures of specific details that may not remain at the scene. For this reason, there is one feature that is absolutely mandatory when considering which camera is best suited for crime scene photography. The first is that the camera must have a high enough resolution to capture the important details of the images captured. This narrows the choices of the camera down to then, either the silver-based film camera or the hybrid imaging system. Of course when one considers the importance of ensuring that all crime scene facets are photographed adequately, it becomes clear that the ability to review an image instantaneously is a powerful benefit. With this ability, the photographer can ensure that he has captured exactly what he wants on film, without the risk of missing something that may not be able to be filmed later. For this reason, the hybrid imaging system appears to be the best choice. It not only allows for the high resolution necessary to capture important details, but allows the photographer instant access to the images he or she just took, so that they can verify that they captured everything they would like. Although this system does have the processing drawbacks of silver-based film, it also has the benefits of being able to transmit image files electronically, as well as the enhanced storage and filing.

Foundation Degree Paramedic Science Essay

Assignment – Critique of research article, â€Å"life after cancer; Living with the risk† Word count 2500 (excluding refs) Submission date – 6th July 2012 The purpose of this essay aims to provide a critical evaluation of a research article titled life after cancer; living with risk (Wilkins and Woodgate, Cancer Nursing 2011 vol 34, no 6, P487-494) it will be structured according to the recommendations of the critique guidelines of Parahoo, 1988. Parahoo states that the title should not be long and complicated and should reflect as much as possible what the research is about (Parahoo and Reid 1988, P69). The title in this case meets this criteria, it is concise but clear and suggestive of the content and context. It does not presume to validate or invalidate the research; again this is a recommendation of Parahoo 1988. The title is 2 parts, Life after cancer; this could be interpreted as life of a carer or relative after a cancer patient has died or indeed life for a cancer patient after successful treatment. The second part of the title (living with risk) goes someway to qualify the first and elicit that the subject matter discusses living with risk after cancer treatment. It does not however explain in the title what â€Å"the risk† refers to. This perceived risk could be research into a possibility that cancer survivors take more risks in everyday life than non-cancer survivors as they have faced their the harsh reality of their own morbidity and overcome this. It is not until reading the full text that it becomes apparent that the risk refers to the risk of being diagnosed with a secondary form of cancer. The researchers of the study have a strong affiliation to the field and both possess recognised formal qualifications, unusually both in the fields of nursing and medicine making both very credible. No conflicts have been disclosed again adding credibility to the study and findings as unbiased. The abstract of the does provide an overview of the intentions of the study, the sample used, an overview of the results, conclusions and the implications for practice. The abstract lists key area’s under the bullet points of, â€Å"background, objective, method, results and conclusions.† Making the study easy to follow and read in a logical and accepted format. The abstract is suitably brief but enticing with a word count of 225 words, this word count is an average size for an abstract but goes slightly over the 150-200 words recommended the book entitled, â€Å"the art of abstracting†, (Cremmins, Edward, The Art of Abstracting 2nd Edition, Info Resources Press, April 1996) The objective attempts to explain the rationale for the study and is neatly and subsinctly summarised in one sentence. The method of the study is of an interprative, qualitative nature examining in some depth the feelings perceptions and views of cancer survivors though a descriptive approach using face to face semi structured interviews. The interviews took place in the subjects own homes, this would suggest that the subject was comfortable and at ease leading to an open, frank and honest interview providing valuable and unbiased data. An interview guide was used during the interview to assist participants to articulate their thoughts; the study does not go into any further detail to clarify what was contained within the interview guide and how this may affect any results obtained from questions throughout the interview process. The results data was analysed by the constant comparative method of data analysis. This method of data analysis lends itself to complex and sensitive situations allowing the researcher to gain the trust of the subjects. (Method of Qualitative Analysis, Barney G. Glaser, Social Problems, Vol.12, No. 4, 1965, pp. 436-445) The conclusion summarises the key findings and recommendations contained within the study and is to the point leading onto the implications for practise which are summarised in context with the study. There is an acknowledgement within the implications that the findings are a foundation which is subjective that further research would be beneficial to build on findings of the subject with the objective of improving detection, treatment and views on secondary cancer. The literature review discusses numerous previous studies on the subject matter and references 11 others containing both qualitative and quantitative research giving a broad background into the study. The vast majority of previous studies appear to be of a quantitative nature which adds validity to the alternative qualitative approach chosen for this study. All of this indicates that the authors have researched the topic and acknowledge previous work contributed by other researchers in the study area. This strongly suggests a high awareness of the topic and gives due credit to other researchers, it is mentioned in the data collection methods section of the study that the literature review influenced the interview guide developed to assist with data collection which further acknowledges previous research. It does not appear within the context of the study that the literature review has bias or undue influence on the findings but rather to support their validity as the method of the st udy and findings of this study are presented from a different perspective. However to maintain a balanced perspective we should consider the reasons that to date only one previous study has been a qualitative study with almost 10 times that amount of previous quantitative studies in the area, the rationale for this is approach is discussed and addressed with good effect in the last paragraph of the literature review. An argument for using qualitative a method for this study is that quantitative studies can be criticised for attempting to reduce a highly complex situation into a simple cause and effect paradox. Therefore the rationale for using qualitative methods does seem highly relevant and would support the data collection method chosen and the survey design. As interviewing allows the researcher to gain unique insight into other perspectives about the phenomenon being researched (Glesne and Peskin 1992) the argument put across is a rather compelling one to support further research using the method chosen to give a balanced view with evidence from both q ualitative and quantitative data research rather than from just one perspective. The hypnosis attempts to establish the perceived risks of a secondary diagnosis of cancer following successful treatment and attempts to obtain the views of the participants in relation to screening for the well-established increased medical risk, the hypothesis sets out to demonstrate that views are conflicting and wide ranging; throughout the text this hypothesis becomes well established. The overall approach of the study as previously discussed was an interpretive, descriptive qualitative design although the purpose states that this is part of a larger mixed method study aimed at establishing themes and patterns through the views and opinions of participants that had been specifically selected for inclusion due to their previous diagnosis, treatment and subsequent survival of various forms of cancer. The sample group was a relatively small number using only 22 participants (16 women and 6 men, it could be argued that this was a female dominated sample group that may have implications on the results) however using the qualitative format the sample group was of an acceptable size, the focus of the qualitative data is on the quality of the data collected as each participant is a source of a large volume of data. (Boswell and Cannon, Introduction to nursing research, qualitative research meathods, chapter 8, page 196.) The sample group was specifically selected to fit the inclusion criteria (Cancer survivors who were 5 or more years out from the initial cancer diagnosis, at least 19 years old at the time of the interview, resident to the area of the interviews and could speak and understand English) The nature of the selection and inclusion was purposive in nature, this is perfectly acceptable as the objective is to explore and describe the phenomena and not generalise the findings as qualitative research by its nature is not specifically designed to be representative of the general population. (Holloway and Wheeler, 2010, p 138) The research method chosen was specifically designed to be an emic perspective to describe the thoughts and feelings of post cancer patients, this method is ideal to understand and describe complex and sensitive information. Purposive sampling has been used as the participants have all been selected due to specific criteria. The primary goal in purposive sampling is not to generate a sample that is representative but rather one that is selected to represent certain subject characteristics that are relevant to the investigation. (Stommel and Wills, Clinical research, concepts and principles for advanced practice nurses, p302-303) A clear description of the sampling rationale and recruitment process is evident, (Bluff 1997). To maximise variation participants were selected that had differing ages at the time of the initial diagnosis and different types of cancer. This demonstrates an excellent cross section of variables to maximise results. Participants were recruited exclusively from a central cancer registry and hospital based database, the study goes on to state that this register is â€Å"largely untapped† meaning that the participants would not have preconceived ideas or previous experience of prior studies of this kind. Non eligible potential participants were excluded from the study prior to recruitment to ensure validity of the study. The age range was 19 – 87 years, however with the upper age range it could be concluded that the perceived risk of secondary cancer and subsequent screening views may vary vastly from younger participants due to the age difference. Fifteen of the participants were employed (full or part time) and the remaining participants were either retired or disabled, it could be argued that unemployed and disadvantaged people were not represented in the sample group who may have had differing views from the sample group interviewed. This assumption could also be continued that as all participants were white, ethnic groups were under represented and again may have differing views due to racial, cultural or social backgrounds. An argument that only white participents were deliberately selected for the study is a moot point as cancer is not a racially or culturally specific disease as perhaps a study into something like sickle cell crisis would be. The age range was wide and the average age is listed as 40 years old at the time of diagnosis however we know that some participants were far from the average age at the time of diagnosis but this maximises variation in the study. The data was collection method for the study was done using a semi structured interview technique; the same researcher (Krista Wilkins, PhD, RN) completed all of the 23 face to face interviews. By using the same researcher we can assume continuity of the interview with the same structure being followed throughout. It is noted that 1 participant was interviewed twice because the first interview had ended early, the study does not elaborate as the reasons why the first interview ended early. By being interviewed twice an argument could be put that the data collected should not be included as the participant may have had time to think about, discuss and research the upcoming questions in the repeat interview which could potentially affect the validity of the findings, this presumably was not considered to be an issue as the participant and data were not excluded from the study or conclusions drawn. As mentioned previously in the literature review key themes that had been discovered in the literature review were included to develop an interview guide. This suggests that all of the interviews were conducted not only by the same researcher but also following the same structure (or semi structure) with the interview guide being used as an â€Å"aide memoir† to keep the interviews on track and relevant. A person centred open ended approach was used as research shows that people respond well to this type of questioning ensuring that the information elicited was detailed, personal and rich in information.(Geer JG, Public opinion quarterly, volume 52, issue 3, p356-357) The interviews took place in the participants own homes which would establish both comfort and confidence in a familiar and â€Å"safe† environment encouraging an open, honest and useful interview and eliminating the desire for social acquiescence however we must remind mindful of participant reactivity to the researcher in this technique. The interviews lasted generally no longer than an hour, the timeframe given is credible and suggestive that the participant was allowed sufficient time to relax and â€Å"open up† within the interview ensuring rich data collection but without the effect of feeling rushed or exhausted discussing a potentially stressful, personal and emotive topic. However no upper or lower time limit was set so that if the data being collected at the point of an hour was valuable the participant was not cut short and valuable data excluded. Field notes were taken immediately after the interviews and included observations about the setting and impressions including non-verbal communications. This could be criticised as being a subjective observation and no reference is made to indicate the qualifications of the interviewer to make meaningful conclusion from observations of this type. All interviews were digitally recorded (with the participants consent) the recordings and field notes were later transcribed verbatim which supports the validity and credibility of the study immensely. There was no evidence of a pilot study to add further validity to this study. In this study all proper ethical principles have been adhered to, ethical permission was granted by gaining informed consent from all participants and from local university and hospital ethical review committees. The process lead to a delay between the study being carried out and publication with the study taking place between July 2008 and July 2009 and publication in issue 34 of the publication, Cancer nursing in Nov – Dec 2011. (Wilkins and Woodgate, Life after cancer – living with the risk, Cancer nursing, issue 34, p487 – 494, Dec 2011) but this length of time is not uncommon. The importance of gaining ethical approval is so that no harm comes to participants and the research community as a whole is not affected by the negatives of publicity which bring the research community into disrepute and go against the very objective of research to improve evidence based practice (Blaber, A. 2008, Foundations for Paramedic Practice, a Theoretical Perspective). The data analysis in this case forms the main body of the study and gives numerous personal experiences and thoughts to form the findings, all quotes have been annomalised to maintain the dignity and privacy of the participants. The data is broken down in a logical format helping the reader to understand the conclusions reached by the researchers and go a long way to help understand how the findings were reached. The limitations of the study are readily acknowledged and openly state that the findings are not generalised to all cancer survivors, it goes on to state that the data was only collected at one time point, this could be addressed by further studies and perhaps a longitudinal study would be beneficial to broaden the picture. The study failed to reveal any risk perceptions due to different variables for example age, type of cancer etc. To its credit the limitations does acknowledge that ethnic variability may have revealed additional information. The discussion is an in depth appraisal of the study as a whole including the findings, the conclusion is brief and does not introduce any new information, rather it summarises the previous sections of the study and draws the reader to an informed conclusion. Reference List Blaber, A. (2008) Foundations for Paramedic Practice, a Theoretical Perspective. Open University Press, pg 49. Boswell, C and Cannon, S. (2011) Introduction to nursing research, qualitative research methods, Jones and Bartlett publishers, chapter 8, pg 196. Cremmins, E. (1996) The Art of Abstracting 2nd Edition, Info Resources Press, pg. 46 Geer JG, (2005) Public opinion quarterly, volume 52, issue 3, Lawrence Erlbaum associates publishers, p356-357 Glaser, B. (1965) Method of Qualitative Analysis, Social Problems, Vol.12, No. 4, pp. 436-445 Holloway, I. and Wheeler, S. (2010) Qualitative Research in Nursing and Healthcare. 3rd ed. West Sussex, UK: Wiley-Blackwell, pg. 6, pg.138. Parahoo, K. (1988) Research Skills, Number 5. Critical Reading of Research. Nursing Times, 84 (43),pg 69-72 Stommel, M and Wills, C. (2004) Clinical research, concepts and principles for advanced practice nurses, Lippincott Williams and Williams, p302-303 Wilkins, K and Woodgate, R. (Dec 2011) Cancer nursing, Life after cancer – living with the risk, Lippincott Williams and Williams, issue 34, p487 – 494.